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Instagram Adds New Branded Content Options, Including Branded Content Tags in Reels

With Instagram putting more emphasis on Reels as it seeks to combat the rise of TikTok, a key area where Instagram can best its rival is in monetization, and offering more lucrative brand partnership options and processes, in order to help users make money from their clips.

Instagram has a more advanced systems in place for such, and furthering this, today, Instagram is adding new Branded Content Tags for both Reels and Live to expand its revenue options for creators.

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