Video dominates Instagram ads, comprising 66% of all ad impressions on the network. With marketers flocking to Instagram — 2 billion ad impressions in 2015 were eclipsed by the 44 billion served to-date — research showing the most used tactics is valuable.
Announcing his company’s research on the Brand Networks blog on Aug. 27, Andrew Brown writes in “Instagram Advertising Research 2018: No Longer Facebook’s Kid Brother” that there’s good pricing news for marketers:
