Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult.
ROI, or return on investment, measures the ratio between net income and investment. In social media marketing, that would be the cost spent on the time and money spent on social media marketing, including paid ads, creating social media-specific content, and the cost of specialized tools.
In this article, I’ll discuss the importance of measuring your social media KPIs, what metrics are most important, how to prove social media ROI, the challenges you might face, and the best practices to improve your social media ROI.
