How great would it be if customers showed up in your store or on your website with a sandwich board on their shoulders, advertising their level of interest in what you have to offer.
Today’s marketing specialists have a great grasp on sales funnels, the way that customers move from awareness to purchase (and beyond). These funnels cover all the different touch points, marketing channels, and key metrics that go into a buying decision and help you have a better sense for what messaging and content makes the most sense at different points of the customer’s journey.
