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How TikTok’s uncertain future and COVID-19 are transforming influencer marketing

Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like Triller and Instagram Reels. Though there likely won’t be a mass exodus of creators from the popular social video app amid the ongoing saga related to its ownership, competitors are using this opportunity to woo big-name influencers and position themselves as a safety net should the Oracle-Walmart bid for TikTok fall through, sources interviewed for this story say.

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