Social ads are becoming the go-to source for consumers looking to shop, meaning there’s newfound opportunity for marketing teams looking to get in front of potential customers. If marketing teams can leverage artificial intelligence (AI) to better collaborate with creative teams, they’ll be able to create compelling social advertising that sets their brand apart.
The New Wave of E-Commerce on Social
In 2020, consumers will turn to social media for their online shopping, and social commerce will finally hit a tipping point. Shoppers are already engaging with social ads more than ever before, and even taking advantage of in-app purchasing in certain cases.