Publishers that don’t have that prestigious Snapchat Discover partnership need to work a little harder to be visible. But some, like U.K. magazine group Dazed, are making good headway.
Under the guidance of former BuzzFeed exec Will Hayward — now chief commercial officer of Dazed — the publisher has been widening its social distribution strategy, with particular focus on both Snapchat and Instagram. Dazed Group, which owns Dazed magazine, AnOtherMan and Nowness, now has four full-time staffers dedicated to creating content specifically for social channels.
