Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process, according to a new report.
Forty-two percent of respondents to a recent survey by analysis firm TOPO are leveraging LinkedIn in this way. The increase in marketing via the B2B social network is on the rise, thanks both to increasingly overstuffed email in-boxes and the impact of GDPR guidelines, notes a recent article on ProlificLondon.
