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Facebook Ads Top Marketers’ Holiday Wish Lists

Complain all you want, marketers. But despite your gripes about Facebook ads’ metrics, oversight and more, you keep coming back to the platform’s marketing options — especially for Holiday 2018.

So says research announced on Tuesday by Reveal Mobile:

“Over 36% of holiday ad budget will be allocated to social media marketing for the businesses surveyed; additionally, 68% indicated some form of digital advertising was highest-priority, compared to 32% spending on traditional channels like TV print and radio.

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