Top
image credit: Adobe Stock

Brands are optimizing video production to drive user acquisition

March 20, 2023

Via: Digiday

With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram.

Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative elements that resonate most with target audiences.

Read More on Digiday