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An Introduction to B2B Native Advertising

February 24, 2016

Native advertising is one of the more popular marketing terms today. The concept behind native advertising isn’t anything new. According to Digiday, advertorial content has been around since the late 19th century.

But the continued rise of social platforms, digital distribution of content, video networks, and generally all digital media has made the idea popular once again. In fact, eMarketer reported that native spending on social media alone would increase to $5 Billion in 2017, while closing the gap on display spending.

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