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9 Creative Ways to Optimize Facebook Ads Cost and ROAS

Facebook Ads is a major source of revenue for advertisers big and small around the world but it can be finicky at times.

Here are 9 ways to optimize your campaigns to drive a better return on ad spend (ROAS) on the world’s largest social network.

1. Drive More Data

Oftentimes, poor ROAS in Facebook comes from a very well-intentioned and common mistake: over-segmentation. We PPC folks sure love to be in control — but so does Facebook.

I have to admit, Facebook’s bidding algorithms are pretty good. In order for them to achieve their full potential, though, they have to be able to get out of learning mode (and more).

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