The use of social media for brands is nearly universal. Statista claims 94% of consumer marketers use Facebook, while 94% of B2B marketers use LinkedIn. Twitter’s in second place for both.
So, in the war zone that is social media, brands battle for attention. Organic or paid, they must come to grips with the reality that as content is relentlessly blasted from fire hoses, engagement has become increasingly elusive. Recent data from RivalIQ puts average Facebook engagement at .09%.
