As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and spent more time on social networks instead of in-person events and meetings, influencer marketing suddenly found itself at the forefront of an opportunity for brands to reach consumers through social media in meaningful and authentic ways. Now as the world begins to shift to a post-pandemic world, influencer marketing is also transitioning to a new normal, taking with it many adaptations that shaped the industry in the last year.
