In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity to reach their target demographic in an engaging way.
If you are looking to market to the under-30 age group of Millennials, Gen Z, and upcoming Gen Alpha, then TikTok and its 800+ million worldwide active users is a great place to explore. TikTok has only been running ads for under two years, which means less oversaturation for marketers and lots of room for creativity in future ads.
