While many people believe that influencer marketing is solely reserved for large companies with enormous resources, it may be surprising to know that it often requires no budget. Many brands have pioneered influencer marketing as the main driving factor behind their e-commerce success, and some have done this at zero cost. Influencers have a great ability to improve companies’ branding, credibility, media coverage, social media following, website visits, and sales. Some of them now include the largest accounts on Youtube (think popular Youtube gamers like PewDiePie who has an astonishing 111M subscribers) or a variety of niche accounts in specific industries (examples of this are patient and doctor influencers working).
