First, define your main message
Before you can publish content, you have to establish your main brand message.
As an entrepreneur, defining your main message takes personal reflection. Your message is one-half: the core service that you provide and how it helps your clients. The second half is about you: what makes you unique, how you help clients and your defined expertise in a specific topic. How do you want to be known in your industry? What is the main story you want to tell?
