4 Steps for Optimizing Mobile Social Media Ads

Marketers optimizing mobile social media ads know they have to do so, because Americans spend most of their time on mobile devices in audio and social apps. Here are four steps marketers can take to improve that customer experience.

The steps come courtesy of a list Marin Software announced on Wednesday, citing comScore statistics from 2015 that “80% of social media time is spent on .” (Opens as a PDF)

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