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4 elements every content medium needs to have

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike?

Starting a new piece of content can be a challenge, even when you know what you want to say. You have a general concept of the message you want to deliver, but not the faintest idea of how you’re going to share it all in a single blog post, video or social media caption.

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