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3 Key Elements to Effectively Target Gen Z with Social Media Advertising

Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task.

Gen-Z knows the ins and outs of the latest trends, are hyper-focused on digital, and undeniably has the shortest attention span of any other generation. With the rise in popularity of short-form video in TikTok and IG Reels – and we hate to say it too but, AUTHENTICITY, it’s not surprising that some brands are becoming obsessed with Gen-Z as they live in this space more than anyone else.

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