If all the cool kids are playing with TikTok, Clubhouse, Twitter Spaces, Spotify Greenroom, and similar digital social places, should your brand be there too?
Before you get all trendy, we asked some of the content marketing “cool kids” presenting at Content Marketing World for their advice.
Here’s the advice 22 speakers offered.
Use them for research
All audience channels are potential places to listen and learn and develop a better understanding of what’s happening with your audience and what’s happening with content formats in culture.
