It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community.
While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change since the gain in popularity of the pre-recipe life stories that trended on food blogs for many years.
Here are some tips on using the helpful content update as a guide in making your social media channels an authority in your local niche.