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11 tips for using social to become an authority in your niche

It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community.

While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change since the gain in popularity of the pre-recipe life stories that trended on food blogs for many years.

Here are some tips on using the helpful content update as a guide in making your social media channels an authority in your local niche.

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