A few years back, when Meta copied Snapchat’s Stories format, and made it into its own on Instagram, it seemed like Snapchat was going to struggle to remain relevant in the evolving social media landscape.
But Snap stuck to its guns. It doubled down on its key use case, in connecting friends, and it continued to develop its still industry-leading AR tools and features, which has enabled Snapchat to both maintain relevance, while also building the foundations for a stronger future.
