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Snap Launches Money-Making Tools For Creators; The Argument For Contextual Targeting

October 7, 2021

Creative Galaxy

Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” The tool is a beefed-up version of monetization for Spotlight, Snap’s TikTok-like rival. And Snap is ramping its Creator Marketplace, so Snap Stars, as they’re dubbed, can find sponsorships and tag brands in sponsored content. The company will launch a resource guide called Creator Hub. And Snap may also do a global launch of its gifting feature, which facilitates direct payments from followers to creator accounts.

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