image credit: Pxhere

Snap expands mobile ad tools with Multi-Format addition

Snap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery.

Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their media purchases on the social media app.

Multi-format delivery is an emerging technology that aims to boost ROI of ad spending by incorporating multiple ad formats rather than one.

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