True digital success – for search engine rankings, user experience, and the brand overall, whether personal or business – occurs when the art of SEO and the art of writing are combined.
The best SEO writing comes from the perfect blend of:
- Topical knowledge/expertise.
- Deep knowledge of writing well
- SEO best practices.
SEO is a must for any online writing, especially from a keyword perspective, and correctly mapping those keywords to pages/posts.