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Semantic Search: How It Works & Who It’s For

February 23, 2022

For simple user queries, a search engine can reliably find the correct content using keyword matching alone.

A “red toaster” query pulls up all of the products with “toaster” in the title or description, and red in the color attribute.

Add synonyms like maroon for red, and you can match even more toasters.

But things start to become more difficult quickly: You have to add these synonyms yourself, and your search will also bring up toaster ovens.

Read More on Search Engine Journal