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Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys

TikTok shares the second installment of its Path-to-Purchase Report, a study that shows TikTok’s impact on consumers’ purchase journeys – from discovery to consideration to post-purchase evangelism.

The latest research gives brands several interesting insights into how they can harness the platform not only to drive culturally relevant conversations but also to supercharge their sales.

In addition, the report demonstrates how TikTok’s platform and community can drive impact beyond spur-of-the-moment impulse buys.

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