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Reciprocal Links: Do They Help Or Hurt Your SEO?

September 15, 2022

Via: Search Engine Journal

Category:

Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile.

Also referred to as “traded” or “exchanged” links, reciprocal links were something of an SEO hack – even though they were technically against Google’s guidelines.

These days, Google still says “no” to reciprocal links (they call it a “link scheme”).

But the web today is still full of them.

Read More on Search Engine Journal