Top
image credit: Pixabay

Pinterest introduces Shopping List feature

Pinterest’s feature expansion is a continuation of the platform’s efforts to enhance its shopping experience. The company debuted its verified merchant program and shop tab features last year. In May, the platform also launched its Idea Pins and more creator tools to help with discovery and analytics.

Prior to highlighting emerging DTC brands, the company also partnered with established apparel and cosmetic companies. Anthropologie unveiled its first digital-only catalog for its AnthroLiving collection on Pinterest in March. And back in January, Pinterest released its augmented reality try-on tool for eyeshadow products and featured brands like Urban Decay, YSL and NYX Cosmetics.

Read More on Marketing Dive