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Only 17% of email marketers planning for AI, more than half will innovate with automation

There’s also insight into how AI and predictive analytics are infiltrating the industry.

So, what’s top of mind, and what’s down on the priority list for email marketers? Subscribers can download the full report, but in the meantime, here are a few key takeaways.

Email rated most effective channel for ROI, but confidence down on 2017

First up from the census comes the news that, yet again, email marketing has emerged as the most highly rated marketing channel for return on investment, with 74% of client-side marketers rating it as either ‘excellent’ or ‘good’.

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