With the advent of the Internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is now more complicated. With all these choices, what’s important is to focus on selecting the right media channels for your customer base … both online and offline.
Last week, I had the opportunity to participate in a webinar with Liz Miller, SVP of Marketing from the CMO Council. She shared findings from a recent study done by the CMO Council in partnership with Pitney Bowes titled “Critical Channels of Choice.”
