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‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy

October 7, 2021

Via: Digiday

TikTok is seemingly in a season of growth, having recently passed the 1 billion user mark. While ad executives say the ByteDance-owned platform still lacks lots of the basics when it comes to ad offerings, marketers are using the channels organically, hoping a viral moment will help build their brands on the short-form video app.

It’s a strategy infused water brand Blk used successfully.

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