Some 27% of teens and young adults are expected to shop through their social feeds in 2022, with a growing number of them expressing an interest in Instagram shopping experiences, according to the latest Trend Report published by the popular imaging app.
However, sustainability and ethical fashion are of growing concern with 23% expected to check second-hand websites and 24% selling more of their own clothes online and via social channels.
One in three are also interested in learning more about buying ‘clean’ aka vegan and ethical makeup and skincare in 2022.
