Though Google’s algorithm constantly evolves, one thing has remained relatively constant – the importance of quality content.
In 2013, Google implemented your money or your life principles, recognizing pages with content related to a person’s well-being with a higher page quality. In 2014, it shared the guidelines around EAT – expertise, authoritativeness, and trustworthiness, rewarding content that possessed those three qualities.
That’s why its new helpful content update isn’t surprising, though it has caused a stir among content and SEO marketers.
