Microsoft Advertising Introduces Auto-applied Ad Suggestions
The controversial new feature, rolling out in April, will use variations of existing ad copy and targeting to auto-generate ads for ad groups in Microsoft Advertising accounts. Anyone who wishes to opt-out of the feature can do so in the account settings tab.
Advertisers who are opted-in to this feature can find the ad suggestions in their recommendations tab. There, they’ll have the opportunity to edit, pause, or dismiss them before they automatically go live after 14 days.