Microsoft Ads announced a new, simplified Smart Campaigns setup experience on Thursday, September 8th.
The update also includes a key new feature that sets them apart from Google Ads. If you’re running paid media ads, it’s worth exploring the new experience.
Microsoft is rolling out the experience migration in the next few months, however existing advertisers can be considered for early access to the features.
The New Simplified Experience
Microsoft Ads Smart Campaigns originally launched in 2021 for the US, UK, and Australia markets to select advertisers.
