Last month, I shared a collection of retail industry benchmarks to help with 2018 planning, and noted the fact that email has grown significantly to 3.7 billion users in 2017. As we enter the new year, it’s also an ideal time to review how specific performance metrics from your email program compare with other email senders.
While every business is different, with revenue drivers that range from order frequency to membership renewal, having a baseline measure is a smart step before committing to quotas or goals for the new year.
