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Measuring Content Marketing Impact: How To Set Objectives That Matter

October 20, 2021

Via: CMI

Welcome to the wonderful world of content marketing analytics.

I hear you saying, “I was told there would be no math in marketing.” The good news is that all kinds of tools will help you do all that math.

The bad news is none of these tools will help you understand what the numbers mean for your business.

In marketing, there are no standard rules for what defines success. The measurements – or metrics – that mean success at your company may indicate failure at mine.

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