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Marketing Trend Watch: Why Email Is Thriving

September 5, 2019

Some experts would have you believe that email is “dead” or on the way out. In reality, the digital behemoth just keeps growing, despite claims of its imminent demise. Email has continued to roll with the punches year after year, and with a 4,400% ROI (or $44 for every $1 spent) email services continue to boom.

While GDPR and new data protection laws may have started to change the way businesses interact, collect, and utilize first-party data, email continues to see success.

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