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Magna: Digital platforms like Amazon remain resilient amid overall ad spending declines

Magna concludes that the coronavirus pandemic has firmly shifted consumer attentions toward e-commerce and social media, and thus accelerated the pace at which advertising dollars are turning toward digital media over traditional offerings. Amazon’s streaming platform Twitch, for example, grew its ad sales 52% YoY in the U.S. — a faster growth rate than the product listing search segment of its parent company, which grew by 42% over the same period.

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