Millions gather to view your content marketing on their screens.
Crowds line up over two miles just to get a glimpse of your content in real life.
That’s the stuff of content marketers’ dreams. And it’s the reality for marketers at Macy’s, the U.S. department store chain that has put on a parade in New York City every Thanksgiving since 1924.
I’m a big fan of Macy’s Thanksgiving Day Parade. I traveled to see it twice, and I never miss watching it on television. And that’s before I realized it’s all content marketing. Here are some lessons that struck me.
