Search engine optimization (SEO) is one of the leading marketing strategies for law firms because prospective clients routinely use search engines like Google to find lawyers in their area. A simple search for “best family lawyer” near me is likely to bring up a slew of law firms – both in the regular organic results and in Google Maps.
That means multiple law firms are competing for those top spots to attract the most clients.
If you own a law firm, you’ll want to rise to the top, so your firm gets noticed ahead of your competitors. To do this, you’ll need to implement a local SEO strategy that attracts clients from your local area.
