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Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study

A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks.

The study examined one month of data across 146,741 websites, involved close to 9 billion total clicks, and reveals that Google likely leaves many longtail keyword data hidden from GSC users, according to its author.

Percentage Of Clicks Missing Keyword Data By Traffic Volume

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