The Claim: Google Analytics As A Ranking Factor
In Google’s How Search Works documentation, we can see that a webpage’s relevance is one of the many factors used to rank webpages.
The most basic relevancy signal is that the content contains the same words as the search query.
Additional information about how Google determines a page’s relevance is provided.
Beyond simple keyword matching, Google says, “We also use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance.”
