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Is Author Authority A Google Ranking Factor?

October 26, 2022

Imagine you’re having a minor medical problem. Maybe every time you eat, your jaw audibly clicks behind your molars. It’s not painful, but it’s unpleasant.

To find a solution to this annoying problem, you turn to that all-purpose bank of knowledge, the internet.

As you comb through the search engine results, which source do you think is more reliable: the page written by an ear, nose, and throat doctor with ten years of medical experience or the one written by a guy who runs a Minecraft blog?

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