What’s the future for unbranded content sites? SAP runs an unbranded content site whose future’s so bright, that the team behind it had better wear shades (to paraphrase that old Timbuk 3 song).
The Future of Customer Engagement and Experience earned the tech brand a finalist nod for Best Content Strategy and Best Multi-Author Blog in the 2021 Content Marketing Awards (CMAs).
And it’s easy to see why. Total page views for the blog hit the high six figures (767,190 in 2020 and 1,177,123 in 2021). Top-performing content generates between 5,000 and 10,000 views a month.
