Previously only available to select accounts. Instagram began testing the sticker option as a replacement to “Swipe Up” linking in Instagram Stories around August. Plus, the features were only available to verified accounts or those that met a 10,000 follower threshold. Facebook, Instagram’s parent company, has been emphasizing how the platform is crucial for small, local, and retail businesses — especially as a rallying cry against Apple’s App Tracking Transparency initiative.
However, the social media managers for these types of businesses have always advocated that making the Swipe Up link option, and now the sticker link option, available to everyone and not just select users, would be one of the best ways to support SMBs and commerce businesses.
