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Instagram may pull Shop tab as social commerce slows

Instagram is reportedly reigning in its social commerce ambitions by pulling its in-stream shopping program.

Despite rising interest in mobile shopping during the pandemic, social shopping has failed to take off in Western countries the way it has over in Asia.

This is leading Instagram to scale back its shopping features and focus on retail and brand advertising instead.

It follows news that Meta was downsizing its Facebook commerce ambitions following a lukewarm response.

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