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Instagram Marketing Preferred by SMB Brands

Instagram marketing sees a lot of affection from its 1 billion users, because 80% follow a brand’s account. But that’s not the only reason 51% of SMBs prefer Insta to Facebook, says a recent Reveal Mobile study.

U.S. SMBs prefer Instagram advertising, with 51% saying Insta is their “highest priority social platform for their business” vs. 30% saying so of Facebook, finds the research revealed to Target Marketing yesterday but not yet released publicly.

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